Press Release for Curve New York 2021

6 August 2021

Comexposium USA: press release for Curve New York show – August 1-2,2021

 

New York, August 5, 2020 // For Immediate Release

 

Comexposium USA offered their first in-person Curve New York trade event on August 1-2, 2021 after a 1-year hiatus. Known in the industry as the premiere intimate apparel & lingerie event, the show had a new venue downtown at Spring Studios, an event space home to The Tribeca Film Festival along with many fashion events. 75+ international brands presented their Spring 2022 collections including Andres Sarda, Marie Jo, & Prima Donna who returned to Curve after many years, along with lingerie favorites: Anita, Chantelle, Cosabella, Elomi, Only Hearts, Simone Pérèle, Wacoal etc.  500+ buyers shopped the open floor plan including key retailers:  Bra Genie, Busted Bra Shop, Her Room, LSL brands, Neiman Marcus, Petticoat Lane, Saks Off 5th, Town Shop, Victoria Secret & Walmart.

The new venue and ability to connect in person had both buyers & brands raving. “We surveyed our buyers before planning this show & customized it specifically for their needs” says Kirsten Griffin, Director of Visitor Promotion. Vincent Nasserbakht, Brand Director at Easton International, says: “Thank you for organizing such a fantastic, expertly executed event. The in-person element of Market was an immeasurable value-add after seasons of remote business. This season, Stores and Vendors were able to lean into positive trends with a restored confidence. Business has traveled a great distance professionally over the past 18 months, while we were all at home. As an industry, we are even more interconnected and appreciative of our unique ecosystem. Curve NY was a celebration of the resiliency of the industry in the face of unprecedented challenges. It was an all-around success. Thank you for hosting the much-needed reunion!”

The highlight of the Curve event was an invitation only Welcome Back Party hosted by Journelle on Aug 1st. A portion of the evening was dedicated to the NPD x Curve Excellence Awards, which recognized the outstanding work of the industry’s retailers, brand representatives and innovative labels. A total of 14 crystal trophies were awarded, with 7 awards given by NPD to brands for:

#1 Selling Bra in the US 12ME May 2021 – Warner’s Easy Does it – Wire Free – RM3911

#1 Selling Average Figure Designer Bra in the US 12ME May 2021 – Natori Bliss Perfection

#1 Selling Designer Sports Bra in the US 12ME May 2021 – Wacoal 855170

#1 Dollar Growth Designer Bra Brand in the US 12ME May 2021 – Tommy Hilfiger

#1 Digital Native Growth Brand in the US 12ME May 2021 – Adore Me

#1 Dollar Growth Designer Panty Brand – Felina

#1 Dollar Growth Moderate Panty Brand – Fruit of the Loom

The Curve portion of the ceremony acknowledged & awarded the following 7 industry leaders:

Instagram Excellence – Winner: Ashley Tucci of Aristelle

Body Positivity – Winner: Milly Hopkins & Cynthia Decker of Livi Rae Lingerie

Journalistic Excellence for The Intimate Chat Series – Winner: Ellen Lewis of The Lingerie Brief

Philanthropic Excellence – Winner: Judy Masucci of Levana Bratique

2021 Lingerie Influencer – Winner: Kimmay Caldwell of Hurray Media

Education Excellence – Winner: Colleen Ruby of Anita

Outstanding Leadership – Winner: Laurel Nash of Eveden

“After a year of Covid restrictions, everyone was excited to come together to celebrate.  The awards ceremony united our lingerie community and brought awareness of its individuals who are making an impactful difference.” says Kirsten Griffin. “With the intimates market focus on product innovation, and with consumer engagement continuing to drive strong sales that outperform the overall apparel industry, it was a great time to celebrate the winners and market leaders in the industry,” according to Todd Mick, Executive Director of Fashion Apparel, The NPD Group.

The first awards ceremony by NPD x Curve was held online on Curve Connect – Curve’s digital platform – in September 2020.

Curve Los Angeles will be the next lingerie event for Comexposium on Aug 23-24th at the Westdrift Hotel in Manhattan beach.

 

ABOUT CURVE /

Curve, produced by Comexposium USA, is the leading trade show for intimate apparel and swimwear In North America, with events in New York, Los Angeles, and soon Montreal. Top brands, buyers and industry influencers come to Curve to start and maintain business relationships, share experiences and learn about the latest fashion trends and industry shifts. https://curve-newyork.com

For more information please contact [email protected]

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