Curve Los Angeles

EXTENSION OF CURVE CONNECT SHOW

9 October 2020

CURVE CONNECT, The #1 digital lingerie show is pleased to be extending the closing date of the virtual event until Dec 31st. The Comexposium Group USA launched the Curve Connect event through a partnership with event-software provider Grip for an online trade exposition that launched on September 13th. To date the platform has welcomed 1200+ International buyers from the USA, Canada, England, France, Spain, Japan, Australia, & Mexico.

“We have been asked by the buyers to extend the closing dates to give everyone more opportunities to preview the Spring 2021 collections, make orders for immediate & holiday merchandise, & watch the webinars. Retailers are especially time crunched these days & we realized they are often visiting Curve Connect outside the traditional work hours. The flexibility of being able to log on to the show in between their store appointments or before/after the store closes is very appealing to the buyers.

For the 60 + participating brands, they have recognized there is the ability to generate a substantial amount of leads & make connections long after the doors to the Curve physical trade show would have closed. The extra time will enable them to make connections now & for the future. The AI intelligence of the Grip platform allows for a continual update of matchmaking as new buyers log on & brands update their product offerings.  This virtual technology is still very new. Both brands & buyers alike are learning how to embrace the many benefits of working digitally by participating in Curve Connect” says Raphael Camp, CEO of Curve

Feedback from buyers has been very positive:

Tracy Anderson, owner of La Bratique : “Great Job, your team has made our store feel connected, educated and engaged in our industry throughout COVID” and Belinda Farmer, owner of Pretty Moments said I’m often alone in the store so the flexible schedule to work whenever is helpful.”

Informative webinars have been a big draw to Curve Connect.  Of particular interest has been learning how to fit bras,  while trying to follow social distancing guidelines with “Are You Ready to Reinvent Your Bra-Fitting Business for 2020?,” “The Virtual Fit School: ‘How to Survive and Thrive in This New Time” along with  “A Lingerie Fitters Guide to Addressing Breast Surgeries.”

Angela Courtney, owner of Sweetest Sin, commentedThe webinars were great! I love watching them and hearing from other boutiques and fit experts”

Other popular webinars included:

“An Intimate Chat with Retailers – Continuing the conversation Part 4” in which 8 esteemed retailers discussed their survival tips in a covid marketplace and “Lingerie Shopping in the Era of Black Lives Matter: How to Update Your Brand or Boutique for the Time.”

A highlight of Curve Connect was the presentation of the NPD & Curve Excellence Awards, which recognized the outstanding work of the industry’s retailers, brand representatives and innovative labels.  23 Crystal trophies were awarded:

  • #1 Selling Bra in the U.S. During the 2nd Quarter of 2020 Fruit of the Loom, Style 3pk Crop
  • #1 Selling Average Figure Designer Bra in the U.S  Natori – Bliss Perfection Underwire, Style 721154
  • #1 Selling Designer Sports Bra in the U.S. WACOAL AMERICA Style 855170
  • #1 Dollar Growth Average Figure Designer Brand  TRUE&CO
  • #1 Digital Native Bra Brand Among Millennials  THIRD LOVE
  • PHILANTHROPIC EXCELLENCE  AWARD  – COMFORT PROJECT  Larisa Olson / CHANTILLY LACE in Wilmette, IL
  • COMFORT PROJECT AWARDS  – Charitable Excellence 13 RETAILERS :
    • BRA LA LA, A LA MODE, LACE & DAY, CHEEKS, LEVANA BRATIQUE, VY’S CLOSET, NECESSARY SECRETS,
    • BUSTED BRA SHOP, BRA GENIE, LILIBEA’S, SELENA’S FINE LINGERIE BOUTIQUE, BLISS BENEATH, &
    • LINEA INTIMA + BRAND winner: MONTELLE
  • LIFETIME ACHIEVEMENT AWARD Danny Koch / TOWN SHOP in NEW YORK CITY
  • EDUCATION EXCELLENCE AWARD Freddy Zappe / EVEDEN in New York City
  • CURVE CONGENIALITY AWARD  Jennifer Briscoe from COSABELLA

“The awards ceremony this evening is great and something that you and your team should be proud of.” Said Joe Smith, Sales Director at Wacoal

Judy Masucci, Owner of Levana Boutique remarked “Thanks very much for acknowledging our philanthropic efforts. We appreciate this award ceremony.”

By extending the show dates, the 24  webinars & special events will be available to watch on replay. Additionally, new content will be added from October – December with topics ranging from a Fashion Snoops spring 2021 trend webinar, A discussion on the Fit Dilemma hosted by Jos Berry of Concepts Paris, and A Gift Giving Guide – What to Buy Now.

Laurel Nash Senior Vice President of Eveden North America summed up Curve Connect best with:

“Just what the name says, Curve Connect, It has helped connect the lingerie community. Even if we’re not connecting physically on the platform, it’s helped people realize that life is going to go on and we’re in this together.”

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