EVERVIOLET

22 February 2022

our story.

Everviolet is an intimate apparel and loungewear collection designed to nurture a woman’s body and sense of self following treatment for breast cancer and other meaningful life events including other types of cancer, surgeries, post-pregnancy, menopause and even puberty.

Our thoughtfully designed collection allows women whose bodies have undergone change to find lingerie that fits their evolving needs.Everviolet was founded by Keira Kotler, a breast cancer survivor who was diagnosed at age 40.

Following surgery, she was shocked to discover that one of her greatest challenges was finding comfortable, well-fitting and beautiful garments to wear throughout the healing process. After six months and over 200 bras, she began talking to other survivors and realized this issue was international.

 

  • Meet the founder,
    Keira Kotler.In the unexpected way that life throws challenges at us, Keira Kotlerexperienced a shock when at age 40, she was diagnosed with breast cancer. “Medical numbers and probability are impersonal facts, and no one expects it to happen, but we’ve all heard the statistics. 1 in 8 women will be diagnosed with invasive breast cancer in their lifetimes.” Keira says, continuing on to share her story.
    “Thankfully, I was one of the lucky ones. My cancer was caught early, and after undergoing a bilateral mastectomy and reconstruction, I required no further treatment. The desire to pay my good fortune forward is the inspiration behind Everviolet.
    ”One particular part of the healing experience stuck out to Keira, giving her enough pause to raise questions. What garments were available to women living through these physical changes? How were the bras women reach for every day supporting them in recovery? Were there any clothes specifically made for times of change? If so, what did they look like?
    After six months and over 200 bras, Keira found that one of the greatest challenges was finding comfortable, well-fitting and beautiful garments to wear throughout the healing process. She began talking to other survivors about their shopping experiences and realized she was not alone. “It was universal”, says Keira of her conversations.
    “Every woman I spoke with faced the same decision — unattractive, functional garments, or lingerie that no longer fit. It was a choice between pain or comfort, feeling like a patient or feeling like a person. It was an intimate question that went far beyond clothing. It was about garments as gateways to living life with confidence and comfort.
    ”Determined to offer women a different solution, Keira devoted herself to creating a collection of elegant and functional intimate apparel that adapts to the special needs of women in recovery from cancer and other life events. Four years later, Everviolet was born with the mission to help women reclaim a sense of self and femininity following change.
    Quotes from the founder.
    “There should be no compromise needed between beautiful undergarments and technical ones,” Keira adds. “With Everviolet, we’re blending functionality and aesthetics in one garment.” Comprised of lingerie and loungewear, “the collection is all about helping women renew a sense of self and femininity in the face of change. Wherever they are on their journeys, women can appreciate the comfort of products made with their special needs in mind, without having to sacrifice beauty and femininity.”
  • “After speaking with hundreds of patients and survivors of breast cancer, I was shocked to learn that it wasn’t just those recently out of surgery who were struggling to find comfortable and attractive lingerie. Rather, women who were decades-long survivors were still manually pulling wires out of bras or cutting into garments simply to avoid pain and discomfort. In other words, the need for special lingerie and loungewear is a lifetime need for women who have faced breast surgery, and that includes cosmetic procedures and many other types of cancer or body changes.”
  • “I designed the Everviolet collection with the hope that if that our garments could be comfortable for women with sensitivities due to breast cancer, they would be comfortable for all women. I’m so happy this hope is proving to be true. With an expanded size range launching this summer, our goal is to become the sustainable, comfortable intimate apparel alternative for real bodies that have changed over time. #BEAUTYOFCHANGE”
  • “The Everviolet Collection is manufactured in small batches in an ethical, family-owned factory in Los Angeles. Instead of contributing to the grossly toxic apparel industry, our mission is to provide garments made with minimal waste that are packaged in reusable or recycled materials. With holistic health as our focus, we aim to keep our bodies and our planet Clean.”

 

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