ELILA: empowering women one bra at a time

13 February 2020


Created in 2004, Elila designs each piece in its full figure intimate apparel line with top of the line, avant-garde materials, while maintaining a distinct focus on detail to create items that are all about support. Ensuring the wearer feels more confident from the first snap, Elila strives to empower women by producing garments with unparalleled support, making a difference where it matters.


“One of the things that we do at Elila every day is listen. We listed to our customers, to the trends, and to ideas, colors, shapes, patterns, and materials that make us happy. What we’re hearing these days is that women love fashion but continue requiring supportive garments that get the job done. So that is exactly what we deliver. For the upcoming seasons you will be looking at wire-free versions of some of our best selling underwires, underwire versions of our most requested softcups, and some more beautiful embroidered pieces.” Comments Ellen Jacobson, founder of Elila, on her upcoming showcase at Curve February 2020.


Over the 15 years, Elila has been designing foundation pieces based on two simple premises: comfort and support. Everything from their inner cup slings, to their v-centerfronts, to their soft laces, and three-piece cups, are the reasons consumers seek and find Elila over and over again. And then, yes, there’s lace and embroidery and sexy strapless bras.


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